Design and One-to-One meetings again at the heart of the 100% Hotel Show 2024

With the new date of the exhibition being a key point for the companies that participated in the 100% Hotel Show 2024 and the return of Design through unique Installations, the exhibition launched its new format, bringing the architect at the heart of hotel design. The one-to-one meetings were a key reference point for the new logic of the institution, fostering collaboration between hoteliers and professionals. At the same time, the most complete Section with Hotel Sales companies was presented, offering a panorama of practices and trends for the coming season.

The 100% Hotel Show 2024 once again confirmed its role as the most evolving exhibition for hotel design and innovative hospitality solutions, as this year it focused on the connection between architecture and functionality, creating a platform where ideas, design proposals and technological applications were combined to optimize the guest experience.

What stood out this year was the strategic emphasis on the role of the architect, who was placed at the heart of hotel design. Architectural installations, designed to inspire and challenge new ways of thinking, provided a benchmark for industry professionals, while one-to-one meetings provided targeted opportunities for networking and collaboration.

This year’s event was not limited to theory alone. With a series of practical workshops and technology demos, participants had the opportunity to gain applicable knowledge, highlighting the practical value of the exhibition. At the same time, the 100% Hotel Design Awards fostered a competitive spirit and highlighted innovation, enriching the content with new ideas from unexpected destinations.

This year’s event was not limited to theory alone. With a series of practical workshops and technology demos, participants had the opportunity to gain applicable knowledge, highlighting the practical value of the exhibition. At the same time, the 100% Hotel Design Awards fostered a competitive spirit and highlighted innovation, enriching the content with new ideas from unexpected destinations.

Architectural Installations started a new dialogue with the hotel audience of the exhibition, bringing practical solutions for renovation and construction

• Innovation: through creative presentations, innovative ideas focusing on the optimization of spaces and the enhancement of the visitor’s experience were highlighted, while putting the architect at the centre of the design and the choice of materials.
• Highlight: the participants had the opportunity to see live the trends of hotel design and discuss with the creators themselves about their applications.
• Next Step: expansion of Installations with the participation of more architectural firms and the inclusion of interactive elements for the public.

Workshops doubled in size, covering more and more thematic modules, incorporating more practical hotel training.

• Innovation: the workshops incorporated practical hotel training in specialized areas, while practical demos of technologies were presented.
• Highlight: each participant gained applicable knowledge that can directly upgrade the operation of their unit.
• Next Step: creating specialised workshops for small groups, with an emphasis on collaboration and personalised guidance.

More time was given to one-to-one meetings and appropriate follow-up time for both hoteliers and exhibitors.

• Innovation: the exhibition has adjusted its flows so that there is a steady flow of visitors all days and hours, without crowds, to allow real time to develop partnerships.
• Highlight: visitors will receive a detailed list of key contacts to follow up with the decision-makers of the companies.
• Next Step: sending the contacts to potential visitors before the exhibition takes place, with the aim of highlighting the one-to-one contact.

The “100% Hospitality Experts” section attracted the interest of the visitors, with hoteliers having the opportunity to discuss with sales management companies the new practices and trends for the coming season.

• Innovation: the special section hosted both companies specializing in hotels and companies exclusively for villas, covering the whole spectrum.
• Highlight: the experience was completed by the leading companies with sales technologies who had the time to give personalized feedback.
• Next Step: The pavilions will also host demostration zones, for companies wishing to have a more personalised approach to the hotel audience.

The 100% Hotel Design Awards highlighted more hotels and architecture firms in unexpected destinations, bringing new ideas to the hotel market.

• Innovation: Special awards were given in special design categories, such as “Special Spaces”, “Onboard Hospitality”, as well as for furniture specifically designed for hotels.
• Highlight: The awards were distributed to more architectural firms, underlining the increase in competition and pluralism in design.
• Next Step: Enrichment of the award categories and creation of a special section within the exhibition, which will make the hotelier part of the event.

Looking Ahead to the New Era of Hotel Design

The 100% Hotel Show 2024 proved once again that it is the ultimate meeting point for innovation, creativity and collaboration in the hospitality sector. With the architect at the heart of design, the most comprehensive hotel sales section offering practical information, one-to-one meetings setting new foundations for effective partnerships and practical training sessions opening up new horizons, this year’s show emerged as a place for inspiration and professional development.

The future of the exhibition promises even more dynamic actions, enhancing participation with more interactive elements and new themes. The expansion of the architectural installations, the enriched themes of the workshops and the development of even more specialised awards will give the exhibition a unique character, making it an essential tool for every professional in the tourism sector.

Looking ahead to next year, the 100% Hotel Show is committed to remaining a benchmark for the hotel industry, strengthening relationships between professionals and providing new opportunities for growth and progress. With innovation continuing and collaboration at the core of every endeavour, 100% Hotel Show aims to establish itself not only as an exhibition, but as a platform that promotes sustainability, creativity and business excellence.